Advertising for real estate

Simply advertise and you're good to go? A misconception! False advertising often ensures that a property is not sold.

If you want to sell your property, you need to advertise it. In this article, we present the most important options. Please note that these are only general guidelines; they cannot replace the creation of an individual campaign that is optimally suited to your property.

There are also major differences in the design and type of application. If you don't know what to look out for when marketing, the hoped-for advertising effect can quickly evaporate. A professional real estate agent will create the optimal advertising for you for the channels that we present to you in this article.

Please note that private real estate sellers do not have access to some important channels. Here, too, you will need the help of a real estate agent.

Option no. 1: Newspaper advertisements in the regional press and on internet portals

This is probably the most frequently used way to find a buyer for your own property. Private real estate sellers make mistakes in their marketing, especially on internet portals. When searching on a real estate portal, a property buyer expects to be able to view photos of the property. This is an excellent opportunity to show your property from its best side. Unfortunately, very few private property sellers are able to produce attractive photos of the property, so few prospective buyers really get curious and contact you for a viewing appointment. As real estate agents, we know how to put your property in the right light with the right photos.

Option no. 2: Targeted contacting of interested parties who are looking for a property like yours

Real estate agents collect many contacts in their databases who are currently looking for properties. As soon as we receive an order, we go through our list and present your property to those interested parties who are looking for a property like yours. In this way, we can often find a buyer quickly, as the requirements are known and these people want to buy a property as soon as possible.

Option no. 3: Create a sales-promoting exposé

To generate the greatest possible attention for your property, you need an appropriately designed exposé. Professional real estate agents know how to create such documents. They have sufficient experience to present the most important information in such a way that it complies with the legal framework and at the same time arouses the curiosity of people looking for real estate.

Option no. 4: Notices in banks and real estate shop windows

Many estate agents have the opportunity to place exposés in places where many people pass by. These include notices at banks and savings banks as well as displays in restaurants, hairdressing salons, law firms and tax consultants' offices. This ensures that lots of people hear about your property and increases the likelihood of a quick sale.

Option no. 5: Carry out mail advertising

The buyers of a property often come from the immediate vicinity of the property. With targeted mail advertising in the local area, your chances of a potential buyer becoming aware of your property are not bad. Professional real estate agents engage in "farming", where they can write to households in the region in a targeted manner. Private individuals do not have these "hot addresses", so this type of advertising is likely to be too time-consuming.

Summary
Private real estate sellers rely on finding buyers through advertisements. Sometimes word-of-mouth advertising helps, but often it doesn't. If you don't want to leave anything to chance when selling your property, contact us. We will be happy to explain how we can market your property.