When should you hire a real estate agent?

pricing strategy
When is it advisable to hire a real estate agent?

Guide - When to Hire a RealtorSooner or later, many real estate sellers ask themselves whether and when it is worth using a real estate agent to sell their own property.

Before I answer this question, I would like to start with a basic thought.

Suppose you had to carry out a project:

  • Which is about several hundred thousand euros
  • In which you can contribute very little professional experience
  • Where you can lose a lot of money
  • In which time plays an important role

Would you feel good if you were on your own with this project? How would you assess the chances of success if you had an expert at your side who has already carried out such projects umpteen times?

Only everyone can answer these questions for themselves. In reality, there are actually only two reasons why real estate sellers do not hire a real estate agent: A real estate agent costs money and many private sellers think they could sell their property better themselves. If you belong to this group that initially decides against a broker, this article can provide you with valuable help. He'll show you how to tell when it's time to seek professional help from a real estate agent.

Reason #1: Prospects don't buy your property even though they like it

You may be familiar with the situation: You keep having viewings and prospective buyers tell you that you own an attractive property and that this is on the shortlist. Nothing else happens. Interested parties do not contact us again, nor can a notary appointment be arranged. You always wonder why on earth people aren't buying your property when they love it so much.

The answer to the riddle is that the prospects only pretend that they like the property, but in fact they don't dare to tell you the truth. It is much easier to compliment someone on their property than to criticize. The latter could lead to ugly scenes and most would rather avoid that.

If you're in this situation, you have two problems: you still need a buyer and you don't know what really bothers prospective buyers about your property. If they knew, perhaps you could do something about it and sell your property. Often it only depends on small things that could even be easily changed.

If you had hired an agent, he would be able to talk to prospects much more openly than if you were there. A real estate agent learns the real reasons and can specifically adjust to them during the negotiations. A huge difference!

Reason No. 2: When negotiations with interested parties come to nothing

Sometimes your visit was actually successful and you are already negotiating the purchase price with the interested parties. Nevertheless, there always comes a point at which negotiations break off without a result.

The reason for this could be that you lack experience in negotiating real estate. For buyers, buying a property always means being willing to make compromises, as the perfect property rarely exists. Real estate agents have a good deal of negotiation skills and are able to make your property attractive to potential buyers, making it easy to compromise. We negotiate like this every day!

Reason No. 3: If no one answers the ad (anymore).

You have advertised your property and no one is interested. Or there were initially interested parties, but meanwhile it has become quiet about your property. This is a serious sign for which there can be several reasons. It can be the price, or the marketing channel, or the way you market your property. A professional real estate agent always has a coherent marketing concept that is tailored to the specific requirements of the property. This is the basic requirement for successfully marketing a property.

It's a truism: You can't sell your property without interested parties. Therefore, you must change your strategy as soon as possible. The wisest thing would be to seek the advice of a real estate agent and listen to their marketing strategy. If you would like to get to know our real estate sales concept, give us a call. The consultation is of course free of charge and does not obligate you to anything.

More reasons when a real estate agent makes sense

If you have read the article carefully up to this point, you know the three most important situations in which a real estate agent can provide you with excellent help. If there are one or more other reasons from the list below, there is no alternative to choosing a real estate agent.

  • Professionally very busy and inflexible
    Many are unavailable because of their work and can therefore only arrange viewings at weekends or late in the evening. Even telephoning prospective buyers at work is often only tolerated by the boss for a while. These are not ideal conditions for quickly finding a solvent buyer for your property.
  • If you have never sold a property before
    If you want to sell a property for the first time in your life, then you should not try it unprepared and without experts. Costly mistakes can occur far too quickly that even a real estate agent cannot repair. In the end it will cost you money.
  • If you are planning to go on vacation
    Time is money – also in the real estate business. For most property sales, there is a deadline by which the property must be sold. But everyone needs a vacation from time to time. A real estate agent can help you get your rest and at the same time find a buyer for your property.
  • If you live far from your property
    Selling a property is often a time-consuming process. Get rid of the idea that you place an ad, do a few viewings and your property is sold. If you don't live close to your property, selling it can be very, very expensive. A real estate agent who works on-site can conduct regular viewings, including short-term ones.

As you can see, there are many reasons for using a professional real estate agent. If you are currently selling a property or planning to do so in the near future, please feel free to contact us. Our real estate agents will be happy to discuss your project with you.

    Would you like to receive the whole guide?

    Then request it from us free of charge. To do this, fill out the form:

    Compare listings