In the study "Diversity is good for growth," the consulting firm PricewaterhouseCoopers (PwC) surveyed 138 companies from the real estate industry on the topics of "Diversity & Inclusion" (D&I) and examined what impact these have on the areas of employee engagement, customer satisfaction, and innovative strength. The PWC study was commissioned by the German Property Federation (ZIA).
Even though the real estate industry has experienced steadily increasing growth in recent years, it suffers from a shortage of skilled workers. This is why it is important to promote diversity in the real estate industry as a whole in the future, especially in the area of recruiting, and to attach greater importance to employees and talents. For example, real estate companies that have already reached a high level of maturity in the areas of D&I report greater employee and customer satisfaction, low staff turnover and high customer satisfaction, as well as above-average company growth.
According to the study, the real estate industry lags far behind other industries and in international comparison in the area of diversity. According to already successful real estate service providers such as JLL, those who want to survive in competition in the future should not only focus on their experience and skills, but create diversity among employees, promote cooperation and understanding for each other as well as the innovative strength of outstanding talents. By evaluating the survey results, the PwC study highlights the importance of a change in values and culture in the real estate industry and at the same time provides recommendations for action on how real estate companies can integrate D&I into their corporate structure.
Source: ZIA
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