Despite geopolitical uncertainties, there is cautious optimism on the European real estate market. This is the result of a study by Pricewaterhouse Coopers (PwC) and the Urban Land Institute (ULI). According to the study, success in 2025 will belong to those who adapt quickly and use innovations. More than 80 percent of the real estate executives surveyed predicted a stable or rising business situation for the coming year, despite growing political instability and global conflicts.
In the midst of uncertainty, innovation represents one of the biggest opportunities for investors. The study highlights that those who actively tackle trends such as sustainability (ESG), artificial intelligence (AI) and new uses could be the winners in the long term. At the same time, increasing regulation and rising construction costs are making development more complex.
For investors seeking opportunities, data centers, energy infrastructure and logistics are particularly in demand. At the same time, many players see the lack of available stock as a problem. The study also shows that many European cities, including Munich, Frankfurt and Hamburg, continue to offer great investment potential. According to the study, investors who successfully integrate technologies and sustainable practices will be successful on the real estate market in the long term.
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