Housing preferences in Germany are changing significantly. The reasons for this are demographic change, rising housing costs and increased environmental awareness. These are the findings of a series of studies conducted by Baufi24 Baufinanzierungs GmbH in cooperation with the Technical University of Darmstadt. The series of studies also clearly shows that the residential real estate market - 78 percent of which is financed by private households - is facing profound structural change.
The series of studies also emphasizes the importance of flexible living concepts that can adapt to changing life phases. It is also clear that a more efficient use of existing living space is preferable to further new construction. Furthermore, a stronger involvement of small and medium-sized companies from the construction industry is evident, which benefit in particular from local investments in existing buildings and social infrastructure. The study also focuses on the ecological refurbishment of existing homes. Despite Germans' high willingness to invest in sustainable technologies, there are financial hurdles, particularly due to the planned ban on oil and gas heating systems.
Baufi24 has issued recommendations for action for politicians, the real estate industry and private individuals. Among other things, politicians must ensure that climate protection in housing is affordable. Among other things, the real estate industry should create new operator concepts to meet the increasing demand for flexible and innovative living concepts. Private individuals should ensure cost savings through smart home technologies.
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